A/B Testing Your Email Campaigns for Maximum ROI
· 6 min read
You're sending thousands of emails, but are you really optimizing for results? Most marketers send the same email to their entire list and hope for the best. The smart ones test, learn, and iterate.
A/B testing (also called split testing) is the difference between guessing what works and knowing what works. In this guide, you'll learn how to run effective email A/B tests that actually improve your ROI—not just generate vanity metrics.